A practical and easily accessible guide for bodyworkers and movement teachers, including massage therapists and all other complementary therapists, to the setting up and running of a private practice in order to make it into a successful business.
This book is for people who wish they didn’t need this book; for people who wish that their passion for their work was all they need to run a business but have learned that it is not. This book provides guidance to give the reader a head for business while maintaining their heart for their work.
Filled with practical real-world explanations of basic business skills, it is written with warmth, humor, and an appreciation for the heart-led work of everyone in the health and wellness world. From bookkeeping to financing, business plans to contracts, the reader will find answers to the most basic questions: where do I start and how do I do that?
When you love your healing work and need to learn how to run your business this book is the friend you need.
Introduction
Claim your inner business owner
Designing your practice
Demystifying business plans
Bookkeeping, taxes and deductions (Oh, My!)
Making money
How are you doing?
Who’s the boss? Working for others
Marketing in the real world
Big dreams, small wallet: Financing your business
Being a good person isn’t enough: Business ethics